On September 17th, the ASEAN Light + Design Expo kicked off at the IMPACT Exhibition Centre in Bangkok, Thailand, under the theme “Shaping the Future of Lighting and Design.” It’s been a fantastic experience for Roleds’ international marketing team, who showcased our smart public lighting, architectural lighting, and dynamic lighting solutions — marking a significant step in our expansion across Southeast Asia.

We were honored to have Dr. Veerapat Kiatfuengfoo, Deputy Permanent Secretary of the Thailand Ministry of Energy, visit our booth. He expressed hope that Roleds can bring more solutions to support Thailand’s urban development and took a moment to snap photos with our team.

On the first two days, our Southeast Asia sales team had the chance to connect with clients, discussing the latest in smart public lighting, digital color mixing technology, and smart control systems. The response has been overwhelmingly positive, with active participation and lively discussions among engineers, integrators, and designers. As the expo continues, Roleds will continue its engagement with clients and partners across the ASEAN countries, exploring new possibilities for collaboration in the smart lighting sector.

With the region’s rapid digitalization and urban growth, Roleds is dedicated to playing a part in the transformation with our energy-efficient, high-performance lighting products. We hope to continue expanding our collaborations and contribute to the global shift toward smarter, more sustainable urban living.

Better light, better planet.