The 4th Global Digital Trade Expo is currently underway in Hangzhou, Zhejiang, highlighting the intersection of technology and innovation. Bringing together some of the world’s top tech leaders, the event has provided Roleds with an exciting opportunity to showcase its latest AI-powered lighting advancements.

At the Smart Future and Smart Space Zones in Halls 2 and 8, Roleds is unveiling cutting-edge AI-driven lighting solutions, alongside global giants like Amazon and ZTE. Our theme, “AI x Lighting Technology,” has generated significant attention from industry professionals, highlighting Roleds’ strong technical capabilities and its growing impact in the lighting sector.

A key highlight is the global launch of Roleds’ AI-powered Smart City Lighting Digital Asset Platform. Designed to drive the digital transformation of urban lighting, this platform offers a data-driven solution for managing city-wide lighting infrastructure. It maximizes the economic and social benefits of urban lighting, helping cities become smarter and more sustainable.

In Hall 2, Roleds is presenting its innovative AI-powered city lighting solutions, which integrate low-altitude airspace networks with smart light poles. These intelligent poles, equipped with flying devices and smart terminals, are designed to improve public safety, traffic management, and emergency response systems, becoming essential elements of modern urban infrastructure.

Meanwhile, in Hall 8, Roleds continues to push the boundaries of AI technology. The newly launched Da Vinci Outdoor Projector, with its superior technical performance and design, has become a centerpiece of the exhibition. It was awarded the prestigious Red Dot Design Award 2025 for its exceptional ability to create personalized light and shadow displays in outdoor spaces. Its innovative distributed image algorithm and rapid edge-blending technology allow seamless content updates, making it ideal for a wide range of outdoor applications.

Roleds is also showcasing its AI-powered par lights, which offer dynamic, interactive experiences for outdoor spaces such as stadiums, parks, and neighborhoods. These smart lights adapt to audience emotions and environmental changes, creating immersive lighting effects. Additionally, the MatriX Modular Public Lighting Solution integrates urban cultural elements into lighting designs, offering tailored solutions for markets worldwide.

Additionally, Roleds’ AI-powered par lights offer dynamic, interactive experiences for outdoor spaces like stadiums, parks, and neighborhoods. These smart lights respond to audience emotions and environmental factors, enhancing engagement and creating immersive lighting effects. Meanwhile, the MatriX Modular Public Lighting Solution integrates urban cultural elements into lighting designs, providing customized services for markets around the world.